Franchisor Structuring

Franchising Company Structuring is the process of defining the franchisor’s activities and how they will be created, divided, organized, and coordinated. It must respect the network’s stages of development, with a clear focus on delivering what was agreed upon to the franchisee and ensuring the network’s long-term viability.

The necessity for excellence in franchise network administration is no different than what occurs in the company in general. What changes as a result of the franchisee figure’s existence are the repercussions of excellence or lack thereof.

In Brazil, the universe of franchising firms is dominated by small and medium-sized franchisors, and many of them began their expansion with franchisees in an unstructured manner, with no clear protocols and minimal technology and capabilities for management over the Internet.

Many organizations still need to structure themselves in terms of organizational model, lawsuit, information system, human resource management and training, cost and cash flow management, management accounting, and so on. The structuring process (or franchisor restructuring) aims to address this issue.