COUNCIL OF FRANCHISEES

Franchise networks need a structure to connect the franchisor closer to the network, exchange business ideas, and encourage franchisee engagement. In addition, the board ends up communicating the “network temperature” and level of satisfaction to the franchisor. It encourages people to adopt certain attitudes and provides a number of essential benefits, including:

•       Co-creation – Allows the co-creation of solutions for the business, as it brings insights from the franchised units – a greater point of contact with customers – to the franchisor.
•       It helps to focus on the profitability of the franchisee and the franchisor.
•       Engagement – ​​Promotes the involvement of franchisees in the development of new products and also in the dissemination of the network’s best practices, such as local marketing actions, for example.
•       Communication – Improve communication between franchisor and franchisees.
•       Collaboration – This allows the discussion of problems with the intention of finding solutions that are beneficial to everyone.
•       Transparency and representativeness of the network in decision-making.